Product & Strategy
Stop Using AI as a Tool. Start Using It as a Team Member
AI’s real impact on product management is not faster documentation but turning AI into a context-aware collaborator that strengthens human judgement.
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Product & Strategy
Failing Forward with Frameworks: Designing Product Tests That Actually Teach You Something
This article explores how product teams can move beyond a win-or-lose mindset by using frameworks such as pre-mortems, counterfactual thinking, and offline simulations to design experiments that uncover root causes, accelerate learning, and drive better product decisions.
AI & Machine Learning
Why hyper-personalised UX is the future – and how AI powers it
Hyper-personalised UX is the next frontier in marketing. AI analyses behaviour, demographics, and context to deliver tailored experiences that forge deeper customer connections and drive conversions.
Software Engineering
Learning SwiftUI as a Designer. A guide
Recently, I have received many messages from fellow designers about transitioning from static design tools to creating a real iOS app using SwiftUI. In this article, I will describe my journey, sharing my favourite resources, practical tips, and the best tools for designers who want to master the framework and release their apps.
Product & Strategy
Breathing New Life into Legacy Businesses with AI
AI is transforming legacy businesses from the inside out—not by replacing their heritage, but by enhancing it. This article traces the evolution from project-based data analytics to AI-powered business transformation, showing how organizations can modernize operations, improve customer experiences, and empower employees while preserving the trust and strengths built over decades.
